Botox™ Cosmetic, the most popular non-surgical cosmetic procedure in North America, is an injectable treatment derived from a purified protein that targets facial muscles, softening expression lines, and giving the face and skin a natural, refreshed appearance. Botox™ injections are very effective at reducing and eliminating fine lines and wrinkles from the forehead, around the eyes and less frequently other areas of the face too. The muscles in the face are connected to the skin, and years of movement can create permanent lines and creases. Targeted Botox™ injections can successfully relax these muscles, which relaxes and softens the skin above it. Botox™ can lessen already existing creases but can also be very effective at preventing new lines and wrinkles from forming. Some people are hesitant to have Botox™ injections because of fears they may look ‘frozen’. This can be avoided by deliberately and accurately focusing on specific muscles while also using the minimum amount of Botox™ necessary to be effective. The effect will typically last from 3 to 6 months.